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New Bosch campaign uses rap to promote sustainability

The latest commercials of the company’s successful #LikeABosch campaign have arrived to Hungary

  • The focus of the latest #LikeABosch TV and social media campaign is on sustainability, health and hygiene
  • The Hungarian lyrics for the commercials that achieved international success and are coming out now in Hungary were written by Lóci Csorba, the frontman of the band Lóci játszik
  • Catchy tune and funny characters
New Bosch campaign uses rap to promote sustainability

Budapest, Hungary - The new household appliance campaign of Bosch is about sustainability, health and hygiene, and is made unforgettable again by humour, funny characters and, of course, the catchy tune. The commercials, now running in Hungary with the Live sustainable #LikeABosch and Live healthy #LikeABosch taglines became popular all over the world for their original and easy-going style. The PR campaign of Bosch launched in 2019 is based on the “Like a Boss” internet phenomenon, which spreads on the internet in the form of viral videos and memes, and boasts hundreds of millions of clicks. These videos feature everyday people who stage bizarre stunts or use impressive skills to solve difficult situations. The “Like a Bosch” campaign replaced a few letters to give a fresh spin on this internet phenomenon.

The key message of the campaign being launched now in Hungary - on TV, in social media and other on-line interfaces, and in the form of radio commercials - is that we can do more for climate protection if we use sustainable products. The commercials present intelligent household appliance solutions and products of the company, such as i-DOS washing machines which feed detergents automatically and save a lot of water, the PerfectDry dishwashers which take care of your hands and electricity bills, too, or the VitaFresh refrigerators which keep food fresh for longer.

The lyrics for the international commercials are produced by each country individually, with the involvement of well-known local musicians. Bosch chose Lóci Csorba, the frontman of the Lóci játszik band to write the Hungarian lyrics to music, and he has become a worthy voice of the #LikeABosch campaign with his merry character, singing and rapping skills and health- and environment-conscious way of living.

It is not only at the level of the products that the message of sustainability is present at the company, as Bosch included the protection of the planet among its strategic objectives. The company plays a pioneer role in the area of climate protection, as more than 400 of its plants all around the world became carbon neutral in 2020. This makes Bosch the first global industrial company that leaves no carbon-dioxide footprint in the course of producing its own energy.

The extremely successful and popular commercials of Bosch are now available in Hungarian, too, on the largest video sharing site.

The Live healthy #LikeaBosch video is available at the following link: https://www.youtube.com/watch?v=6cq5Whiumlw&list=PLFjQpdHmH3q8x-uFrDdstCteBwK6ClPho; while the Live sustainable #LikeaBosch is available here: https://www.youtube.com/watch?v=cN-DIjyg7v8&list=PLFjQpdHmH3q8x-uFrDdstCteBwK6ClPho&index=2

Further information on the #LikeABosch campaign can be found on the iot.bosch.com site.

Tags: Bosch, sustainability, campaign, #LikeaBosch

Dóra Domokos

Phone: +36 (20) 779 1422