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With its new brand identity, Bosch is underlining the company’s digital transformation to a provider of solutions for connected living. The new corporate design pushes the emotional aspects of the brand to the fore with more colors and a new language of imagery and form. One new graphic element is what is known as the supergraphic. Through straight, overlapping, and curved lines, it symbolizes the Bosch brand promises: quality, global partnership, fascinating products, and responsibility. The supergraphic features the new range of colors. This is based on the colors used within the Bosch group to date: red, blue, light blue, and green. This range has been expanded to include mixed shades of the primary colors, such as fuchsia.
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